THE WHITE LOFT — A UNIQUE DAYLIGHT STUDIO FOR EVENTS & PHOTOSHOOTS IN THE HEART OF THE LOWER EAST SIDE, JUST STEPS FROM SOHO.


Step into a distinctive 1,500 sq. ft. loft studio featuring 11-foot ceilings, a 16’-wide x 17’-deep white cyclorama, and beautiful natural light—an ideal setting for unforgettable events and stunning photo and film shoots.

A Versatile, Light-Filled Creative Space

  • FREIGHT ELEVATOR for easy weekday load-ins/load-outs until 5pm

  • NORTH-facing windows offering soft, consistent daylight


  • Expansive open layout PERFECT for productions, EXHIBITIONS,
    CULTURAL activations, BRAND EVENTS and intimate gatherings


  • WHITE CYCLORAMA & WHITE walls for a MODERN AND industrial CHIC
    aesthetic


  • Multiple backdrops, CURATED FURNITURE AND THOUGHFUL design elements


  • kitchenETTE, PRIVATE BATHROOM & LOUNGE area for a seamless on-site experience

Available Equipment

  • Profoto D2 500Ws Monolight – 3 units

  • Profoto Connect Pro (TTL trigger for Fujifilm)

  • Westcott FJ400 Battery-Powered Strobes – 3 units

  • C-Stands with Boom Arms – 6 units

  • Neewer 71" Parabolic Reflective Umbrella

  • Heavy-Duty Extension Boom Arm Bar (Adjustable 3.6–8.2 ft)

  • Neewer 35.4" Parabolic Softbox with Grid

  • Godox 14" x 63" Stripbox with Grid – 2 units

  • Godox 24" x 35" Softbox with Grid

  • 107" Seamless Paper Backdrop

  • Spotlight Optical Snoot with Gobos

  • Black V-flats - 2 units

  • White V-flats - 2 units

  • Beauty Dish - 1 unit

  • Scrim Jim 4x4, 6x6 or 8x8 - 1 unit

Situated at 273 Grand St. New York, NY, 10002, at the crossroads of Nolita, SoHo, and the Lower East Side, The White Loft is surrounded by New York’s most sought-after hotels, galleries, and restaurants. Whether you're hosting a fashion shoot, film production, showroom, workshop, talk, or private dinner, the space brings character, elegance, and unmistakable downtown energy.

Book now