the canvas for your next project

Minimalist living room with white walls, a large window with white curtains, a white ceiling with decorative molding, and a white paper lantern light. There are two black leather sofas, a pink lounge chair, a white coffee table, a black and white striped rug, a tall green plant, a small side table with a camera, and a whiteboard on wheels.

Our Grand Street loft combines a clean, modern aesthetic with the flexibility creative productions need. Just steps from SoHo on the Lower East Side, the 1,500-square-foot space features a 16-foot-wide, 17-foot-deep, 11-foot-high white cyclorama that provides a seamless backdrop for photography, film shoots, pop-up showrooms, and small private events. North-facing windows bring in a soft, consistent daylight—bright enough for natural-light work yet free of harsh direct sun. Nearly twelve-foot ceilings and the open floor plan make it simple to reconfigure sets, furniture, or displays.

The loft is equipped with 100A three-phase power and convenient amenities including a lounge area, kitchen sink, refrigerator, microwave, and private bathroom. A video doorbell system provides easy entry. The freight elevator simplifies load-in and load-out on weekdays until 5pm; please note that it is unavailable after that time and on weekends.

We work to maintain the cyclorama in a clean, bright white finish. While we carefully clean between sessions, some scuffs or marks may remain. If you prefer a freshly painted surface for a perfectly pristine look, we can repaint the cyc for an additional fee.

Photography studio with professional lighting equipment, backdrop, and colorful rods against white walls and ceiling.
Photography studio with lighting equipment and a yellow chair on a white backdrop.

Available Equipment

  • Profoto D2 500Ws Monolight – 3 units

  • Profoto Connect Pro (TTL trigger for Fujifilm)

  • Westcott FJ400 Battery-Powered Strobes – 3 units

  • C-Stands with Boom Arms – 6 units

  • Neewer 71" Parabolic Reflective Umbrella

  • Heavy-Duty Extension Boom Arm Bar (Adjustable 3.6–8.2 ft)

  • Neewer 35.4" Parabolic Softbox with Grid

  • Godox 14" x 63" Stripbox with Grid – 2 units

  • Godox 24" x 35" Softbox with Grid

  • 107" Seamless Paper Backdrop

  • Spotlight Optical Snoot with Gobos

  • Black V-flats - 2 units

  • White V-flats - 2 units

For those who need an extra hand, we can assist with seamless backdrop setup or provide full grip and lighting support.

Phone: 9177894007
Email: thewhiteloft273@gmail.com

Modern office space with white walls, large window with sheer curtains, pink couches, a white table with yellow chairs, a hanging paper lantern, wooden room dividers, and wall art of people walking.
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