Situated at the crossroads of Nolita, Soho, and the Lower East Side, the White Loft is surrounded by New York’s most sought-after hotels, galleries, and restaurants. Whether you’re hosting a fashion shoot, film production, showroom, workshop, talk, or private dinner, the space brings character, elegance, and unmistakable downtown energy.
THE WHITE LOFT
A unique daylight photography studio and event space
in the heart of Manhattan
Situated at the crossroads of Nolita, SoHo, and the Lower East Side, The White Loft is surrounded by New York’s most sought-after hotels, galleries, and restaurants.
Whether you’re hosting a fashion shoot, film production, showroom, workshop, talk, or dinner, the space brings character, elegance, and unmistakable downtown energy.
273 Grand St. New York, NY 10002
A VERSATILE,
LIGHT-FILLED
SPACE
The White Loft was created out of a deep love for photography and space—the kind of space that doesn’t just hold a project, but elevates it. It’s a place shaped by years of working behind the camera, understanding what creatives actually need, and building an environment where ideas can come to life effortlessly.
Our goal has always been simple: to offer a space where people can create. Whether it’s a shoot, a film, a showroom, or something entirely new, we want every project that comes through our doors to feel supported, considered, and inspired.
We’re genuinely invested in the work that happens here. From the light to the layout, from the equipment to the smallest details, everything is designed with intention. The White Loft isn’t just a rental—it’s a space we care about deeply, and a place we’re proud to share with those who are creating something meaningful.
