A unique daylight photography studio and event space
in the heart of Manhattan
A unique daylight photography studio and event space in the heart of Manhattan
Situated at the crossroads of Nolita, Soho, and the Lower East Side, the White Loft is surrounded by New York’s most sought-after hotels, galleries, and restaurants.
Whether you’re hosting a fashion shoot, film production, showroom, workshop, talk, or private dinner, the space brings character, elegance, and unmistakable downtown energy.
Situated at the crossroads of Nolita, Soho, and the Lower East Side, the White Loft is surrounded by New York’s most sought-after hotels, galleries, and restaurants.
Whether you’re hosting a fashion shoot, film production, showroom, workshop, talk, or private dinner, the space brings character, elegance, and unmistakable downtown energy.
CONFIGURATION 1
1500 sq ft
CONFIGURATION 1
1500 sq ft
Our loft features a white cyclorama and clean white walls, creating a modern, industrial-chic backdrop adaptable to a wide range of concepts. Curated furniture and multiple backdrops add flexibility and allow for a variety of setups within the space.
INCLUDED LIGHTING & GRIP PACKAGE
A selection of essential equipment included with every rental
EXPANSIVE LAYOUT
Flexible configuration with distinct zones for shooting, styling, production, and gathering
FREIGHT ELEVATOR ACCESS (WEEKDAYS)
Seamless load-ins and load-outs
KITCHENETTE, PRIVATE BATHROOM & LOUNGE AREA
A comfortable, all-in-one space for your team
CONFIGURATION 2
2200 sq ft
CONFIGURATION 2
2200 sq ft
CONFIGURATION 1
1500 sq ft
CONFIGURATION 2
2200 sq ft
Our loft features a white cyclorama and clean white walls, creating a modern, industrial-chic backdrop adaptable to a wide range of concepts. Curated furniture and multiple backdrops add flexibility and allow for a variety of setups within the space.
INCLUDED LIGHTING & GRIP PACKAGE
A selection of essential equipment included with every rental
EXPANSIVE LAYOUT
Flexible configuration with distinct zones for shooting, styling, production, and gathering
FREIGHT ELEVATOR ACCESS (WEEKDAYS)
Seamless load-ins and load-outs
KITCHENETTE, PRIVATE BATHROOM & LOUNGE AREA
A comfortable, all-in-one space for your team
The White Loft was created out of a deep love for photography and space—the kind of space that doesn’t just hold a project, but elevates it. It’s a place shaped by years of working behind the camera, understanding what creatives actually need, and building an environment where ideas can come to life effortlessly.
Our goal has always been simple: to offer a space where people can create. Whether it’s a shoot, a film, a showroom, or something entirely new, we want every project that comes through our doors to feel supported, considered, and inspired.
We’re genuinely invested in the work that happens here. From the light to the layout, from the equipment to the smallest details, everything is designed with intention. The White Loft isn’t just a rental—it’s a space we care about deeply, and a place we’re proud to share with those who are creating something meaningful.
The White Loft was created out of a deep love for photography and space—the kind of space that doesn’t just hold a project, but elevates it. It’s a place shaped by years of working behind the camera, understanding what creatives actually need, and building an environment where ideas can come to life effortlessly.
Our goal has always been simple: to offer a space where people can create. Whether it’s a shoot, a film, a showroom, or something entirely new, we want every project that comes through our doors to feel supported, considered, and inspired.
We’re genuinely invested in the work that happens here. From the light to the layout, from the equipment to the smallest details, everything is designed with intention. The White Loft isn’t just a rental—it’s a space we care about deeply, and a place we’re proud to share with those who are creating something meaningful.
The White Loft is also available for private events, gatherings, and creative activations. Our light-filled, minimal space is ideal for showrooms, exhibitions, talks, and intimate events, with flexible layout options to suit your needs.
The White Loft is also available for private events, gatherings, and creative activations. Our light-filled, minimal space is ideal for showrooms, exhibitions, talks, and intimate events, with flexible layout options to suit your needs.
TELL US ABOUT YOUR EVENT
BOOK THE STUDIO
Tell us about your production, and we'll help bring it to life.
From editorials and campaigns to e-commerce, castings, fittings, and commercial productions, The White Loft is designed to accomodate projects of most types.
Share your preferred dates, production details, crew size, and any specific requirements, and we'll prepare availability, pricing, and everything you need to plan your shoot.
Every production is different, and we're happy to help tailor the space to your creative and logistical needs.
Tell us about your production, and we'll help bring it to life.
From editorials and campaigns to e-commerce, castings, fittings, and commercial productions, The White Loft is designed to accomodate projects of most types.
Share your preferred dates, production details, crew size, and any specific requirements, and we'll prepare availability, pricing, and everything you need to plan your shoot.
Every production is different, and we're happy to help tailor the space to your creative and logistical needs.
BOOK THE STUDIO
Tell us about your production, and we'll help bring it to life.
From editorials and campaigns to e-commerce, castings, fittings, and commercial productions, The White Loft is designed to accomodate projects of most types.
Share your preferred dates, production details, crew size, and any specific requirements, and we'll prepare availability, pricing, and everything you need to plan your shoot.
Every production is different, and we're happy to help tailor the space to your creative and logistical needs.