THE WHITE LOFT

A UNIQUE DAYLIGHT PHOTOGRAPHY STUDIO
AND EVENT SPACE IN THE HEART OF MANHATTAN

SITUATED AT THE CROSSROADS OF NOLITA, SOHO, AND THE LOWER EAST SIDE, THE WHITE LOFT IS SURROUNDED BY NEW YORK’S MOST SOUGHT-AFTER HOTELS, GALLERIES, AND RESTAURANTS. WHETHER YOU’RE HOSTING A FASHION SHOOT, FILM PRODUCTION, SHOWROOM, WORKSHOP, TALK, OR PRIVATE DINNER, THE SPACE BRINGS CHARACTER, ELEGANCE, AND UNMISTAKABLE DOWNTOWN ENERGY.

SITUATED AT THE CROSSROADS OF NOLITA, SOHO, AND THE LOWER EAST SIDE, THE WHITE LOFT IS SURROUNDED BY NEW YORK’S MOST SOUGHT-AFTER HOTELS, GALLERIES, AND RESTAURANTS. WHETHER YOU’RE HOSTING A FASHION SHOOT, FILM PRODUCTION, SHOWROOM, WORKSHOP, TALK, OR PRIVATE DINNER, THE SPACE BRINGS CHARACTER, ELEGANCE, AND UNMISTAKABLE DOWNTOWN ENERGY.

BOOK NOw
BOOK NOw

273 Grand St. New York, NY 10002

A modern metallic chair with a unique square-shaped backrest, placed in front of a white curtain. A soft light emanates from behind the chair, creating a warm glow. In the background, part of a workspace or showroom is visible, with a sofa and a paper lantern hanging from the ceiling.
A modern metallic chair with a unique square-shaped backrest, placed in front of a white curtain. A soft light emanates from behind the chair, creating a warm glow. In the background, part of a workspace or showroom is visible, with a sofa and a paper lantern hanging from the ceiling.

  • NORTH-FACING WINDOWS OFFERING SOFT, CONSISTENT DAYLIGHT

  • EXPANSIVE OPEN LAYOUT PERFECT FOR PRODUCTIONS, EXHIBITIONS, CULTURAL ACTIVATIONS, BRAND EVENTS, AND INTIMATE GATHERINGS

  • FREIGHT ELEVATOR FOR EASY WEEKDAY LOAD-INS / LOAD-OUTS

  • WHITE CYCLO­RAMA & WHITE WALLS FOR A MODERN AND INDUSTRIAL-CHIC AESTHETIC

  • MULTIPLE BACKDROPS, CURATED FURNITURE, AND THOUGHTFUL DESIGN ELEMENTS

  • KITCHENETTE, PRIVATE BATHROOM & LOUNGE AREA FOR A SEAMLESS ON-SITE EXPERIENCE

A VERSATILE,
LIGHT-FILLED
SPACE

Floor plan of a building with labeled areas including a storage room, makeup area, an entrance at the bottom center, a WC bathroom, an elevator, a large room with couches and a coffee table, a gear storage room, a large open space with seating and a table, a cycling area labeled 'Cyclorama,' and an outdoor area with a tree and seating.
Book now
Book now