PHOTOGRAPHY STUDIO, EVENTS, GALLERY

THE WHITE LOFT


A UNIQUE DAYLIGHT STUDIO IN THE HEART OF THE LOWER EAST SIDE, JUST STEPS FROM SOHO.

Photography studio with various professional lighting equipment set up in a white room. There are large softboxes, reflectors, and studio lights on stands, with power cords visible on the floor. A white backdrop is on the left, and colorful foam rollers are on the right.
Photography studio with various professional lighting equipment set up in a white room. There are large softboxes, reflectors, and studio lights on stands, with power cords visible on the floor. A white backdrop is on the left, and colorful foam rollers are on the right.
Interior view of an art gallery with white walls, a large paper lantern hanging from the ceiling, a pink sofa, a pink rug, white tables with red chairs, and a blue and white abstract painting on the wall.
A photography studio setup with a backdrop, softbox umbrella light, tripod, and a blurred person walking on a white floor with white walls.
Photography studio with a white background, large umbrella light, and a softbox on stands on wheels. A woman with blurred motion is walking in the studio.
A minimal setup for a podcast or interview, featuring two pink upholstered armchairs, a small light-colored wooden table with two microphones, a large overhead studio light, and a background with a plain gray wall. There are also visible cables and equipment on the sides.

A UNIQUE DAYLIGHT STUDIO IN THE HEART OF THE LOWER EAST SIDE, JUST STEPS FROM SOHO.

Minimalist living room with black leather sofa, white coffee table, tall potted plant, picture frame with art on white wall, wooden chair, floor lamp, white curtains, area rug, and exposed ceiling with white painted brick and track lighting.
Minimalist living room with black leather sofa, white coffee table, tall potted plant, picture frame with art on white wall, wooden chair, floor lamp, white curtains, area rug, and exposed ceiling with white painted brick and track lighting.

A UNIQUE DAYLIGHT STUDIO IN THE HEART OF THE LOWER EAST SIDE, JUST STEPS FROM SOHO.

A UNIQUE DAYLIGHT STUDIO IN THE HEART OF THE LOWER EAST SIDE, JUST STEPS FROM SOHO.

Step into a distinctive 1,500 sq. ft. loft with 11-foot ceilings, a 16’-wide x 17’-deep white cyclorama, and beautiful natural light

An ideal setting for stunning photo and film shoots, and unforgettable events.

Bright studio space with a white ceiling, sheer curtains allowing natural light, black leather couches, a white ottoman, a potted plant, a decorative rug, a large paper lantern, and studio lighting equipment.
A modern metallic chair with a unique square-shaped backrest, placed in front of a white curtain. A soft light emanates from behind the chair, creating a warm glow. In the background, part of a workspace or showroom is visible, with a sofa and a paper lantern hanging from the ceiling.
A modern metallic chair with a unique square-shaped backrest, placed in front of a white curtain. A soft light emanates from behind the chair, creating a warm glow. In the background, part of a workspace or showroom is visible, with a sofa and a paper lantern hanging from the ceiling.
Interior of a modern, minimalist art studio with white walls and ceiling, featuring large paper lantern light fixtures, a photography studio setup with light and a white background, a couch, and artwork on the walls.

A VERSATILE,
LIGHT-FILLED
CREATIVE SPACE

  • NORTH-FACING WINDOWS OFFERING SOFT, CONSISTENT DAYLIGHT

  • EXPANSIVE OPEN LAYOUT PERFECT FOR PRODUCTIONS, EXHIBITIONS, CULTURAL ACTIVATIONS, BRAND EVENTS, AND INTIMATE GATHERINGS

  • FREIGHT ELEVATOR FOR EASY WEEKDAY LOAD-INS / LOAD-OUTS

  • WHITE CYCLO­RAMA & WHITE WALLS FOR A MODERN AND INDUSTRIAL-CHIC AESTHETIC

  • MULTIPLE BACKDROPS, CURATED FURNITURE, AND THOUGHTFUL DESIGN ELEMENTS

  • KITCHENETTE, PRIVATE BATHROOM & LOUNGE AREA FOR A SEAMLESS ON-SITE EXPERIENCE

Floor plan of a building with labeled areas including a storage room, makeup area, an entrance at the bottom center, a WC bathroom, an elevator, a large room with couches and a coffee table, a gear storage room, a large open space with seating and a table, a cycling area labeled 'Cyclorama,' and an outdoor area with a tree and seating.

SITUATED AT 273 GRAND ST., NEW YORK, NY 10002, AT THE CROSSROADS OF NOLITA, SOHO, AND THE LOWER EAST SIDE, THE WHITE LOFT IS SURROUNDED BY NEW YORK’S MOST SOUGHT-AFTER HOTELS, GALLERIES, AND RESTAURANTS. WHETHER YOU’RE HOSTING A FASHION SHOOT, FILM PRODUCTION, SHOWROOM, WORKSHOP, TALK, OR PRIVATE DINNER, THE SPACE BRINGS CHARACTER, ELEGANCE, AND UNMISTAKABLE DOWNTOWN ENERGY.

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Book now