THE WHITE LOFT — A UNIQUE DAYLIGHT STUDIO FOR EVENTS & PHOTOSHOOTS IN THE HEART OF THE LOWER EAST SIDE, JUST STEPS FROM SOHO.

THE WHITE LOFT — A UNIQUE DAYLIGHT STUDIO FOR EVENTS & PHOTOSHOOTS IN THE HEART OF THE LOWER EAST SIDE, JUST STEPS FROM SOHO.

Step into a distinctive 1,500 sq. ft. loft with 11-foot ceilings, a 16’-wide x 17’-deep white cyclorama, and beautiful natural light—an ideal setting for stunning photo and film shoots, and unforgettable events.

A Versatile, Light-Filled Creative Space

  • FREIGHT ELEVATOR for easy weekday load-ins/load-outs until 5pm

  • NORTH-facing windows offering soft, consistent daylight


  • Expansive open layout PERFECT for productions, EXHIBITIONS,
    CULTURAL activations, BRAND EVENTS and intimate gatherings


  • WHITE CYCLORAMA & WHITE walls for a MODERN AND industrial CHIC
    aesthetic


  • Multiple backdrops, CURATED FURNITURE AND THOUGHFUL design elements


  • kitchenETTE, PRIVATE BATHROOM & LOUNGE area for a seamless on-site experience

Situated at 273 Grand St. New York, NY, 10002, at the crossroads of Nolita, SoHo, and the Lower East Side, The White Loft is surrounded by New York’s most sought-after hotels, galleries, and restaurants. Whether you're hosting a fashion shoot, film production, showroom, workshop, talk, or private dinner, the space brings character, elegance, and unmistakable downtown energy.

Book now